In the world of fashion, there are a few key skills that you will need in order to be successful as an entrepreneur. These skills can be important for anyone starting their own business but are especially helpful for navigating the competitive world of the fashion industry.

Fashion photography is essential for brands and businesses to inspire their customers and investors. The fashion industry is a multi-billion pound market that does not just revolve around the clothes we wear, but highlights brand concepts and how they translate to the target market.

As the world becomes increasingly digitised, the fashion industry is quickly adapting to new technology. In the next few years, we can expect to see even more innovative and high-tech solutions in the fashion world.

The fashion industry is of great concern in terms of sustainability, especially given its contribution to the growing environmental impact on the planet. Because of this, there is a demand for sustainable alternatives like slow fashion. So what's the difference between sustainable fashion and slow fashion? Keep reading to find out all you need to know.

Retailer relationships in the fashion world are a staple, but can be extremely tricky to navigate. Retailers and manufacturers must work together for the promotion of a brand by having an effective working relationship between each othe

During the last couple of years of lockdown and the global pandemic, many fashion companies have taken time to reshape their business models, streamline their operations, and sharpen their customer propositions, according to this report. The fashion consulting industry is no exception, making it an exciting but competitive industry to get into.

The essence of fashion is the fabric. Without luxury fabrics, we cannot create luxury, exclusive products. That is why brands that pay special attention to the fibres, blends and weaving that goes into their fabrics see such success. Though we all know fabric is important to fashion, do we know what makes a great fabric? Or what types of fabric works best for luxury menswear such as suits and tailoring?

The fashion industry is a vastly competitive space that continues to grow and transform. Fashion brands rely on a unique set of skills that vary from fashion design, marketing, merchandising and more to stay ahead of the game. One skill fashion marketers are turning to more frequently is brand storytelling. But what is brand storytelling and what are the best practices when it comes to the world of fashion? Keep reading this comprehensive guide to find out more.

Brand positioning is a phrase we might hear thrown around a marketing meeting, but do we really understand what it means and what it can do for our business?

At James Hillman, we believe every incredible fashion brand should have a brand positioning strategy to match. If you’re wondering what all of this means, or exactly how to position your fashion brand, and need your questions answered, keep reading this handy guide to learn all the basics and more.

A few years ago, the term "greenwashing" was coined to describe a company's attempt at appearing environmentally conscious. Today, it has grown into an all-encompassing word that is used to define companies who are not green but want you to believe they are.

Identifying greenwashing becomes especially important too when modern-day fashion houses are using words like "sustainable" and "eco-friendly" as buzzwords to make their garments sound more appealing, without actually adhering to any standards of environmental friendliness.

This leaves consumers asking, “So what is greenwashing in fashion really?” and wondering whether what they’ve purchased truly aligns with their values.

To help, we’ll define greenwashing, give examples and tips for how to spot it, all in this blog.