DIGITAL FASHION & CGI
Digital fashion changes what's possible in luxury product development. You can see a garment on the body, move it, colour it, film it — before a factory cuts a single metre of cloth. That's the point of this part of the studio.
We build collections in 3D from the start. Fit, drape, fabric behaviour, colour, trim. What you end up with is a digital twin of every piece, accurate enough to make buying decisions, pitch to investors, or shoot a lookbook. No sample, no warehouse, no waste.
When the collection is right, you move to produce it — the same files become part of the tech packs for the factory, and you end up with a digital archive alongside the physical one. One process, two outputs.
3D GARMENT DESIGN
We build garments in 3D to the same standard we'd build a physical sample. Real fabric physics, graded patterns, finished trims. It's a working design, not a render — every measurement matches what the factory would receive.
DIGITAL PROTOTYPING
Most of the back-and-forth that slows development — fit tweaks, colour options, silhouette decisions — happens on screen. Fewer physical samples, faster decisions, less money spent on iterations that were never going to land.
CGI COLLECTIONS & LOOKBOOKS
Photoreal imagery for e-commerce, campaigns, investor decks, or social. Shot angles, lighting, environments, movement — all directed, not compromised. We can produce a full campaign before the stock has left the factory.
FROM DIGITAL TO PHYSICAL
The 3D files don't sit in a folder. They feed into tech packs, they inform the fit of the first real sample, they give the factory a proper reference. You get the speed of digital with the reliability of a traditional handover.
FROM PHYSICAL TO DIGITAL
It works the other way too. If you've got an existing piece — a current-season hero, a heritage style, an archive sample — we can capture it accurately in 3D and you've got a working digital twin. Useful for archival, for recolouring without re-sampling, or for scaling a single piece into a full digital lookbook. The physical garment doesn't go anywhere — it just gets a second life in the studio.
WHY DIGITAL?
Three things matter to luxury brands doing this well.
Speed. A collection that would take nine months can land in six. Decisions happen weeks earlier.
Material waste. Fewer physical samples means less fabric sent to landfill. A quiet sustainability win that also happens to be cost effective.
Control. You see the collection exactly as it'll look, before anyone signs off on production.
WHO THIS IS FOR?
Luxury brands launching a new collection who want to prototype faster. Established labels who need campaign or e-commerce imagery without a photoshoot. Investors or founders who need to see a vision before the capital is committed. If you want a tech pack turned into a 3D twin, or a mood board turned into a filmed digital lookbook, this is the studio for that.
